A New Drink on its Way

Posted In India - By NitiN Kumar Jain On Tuesday, February 17th, 2009 With 0 Comments

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I don’t think you would have heard it, a new soft drink is on its way and the most important thing to be happy about is that India would be the originator of that drink.

The drink would be made from cow’s urine. Yes, you are right, I am not kidding.

RSS is set to launch Cow Urine as a Soft Drink in India

The bovine brew is in the final stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India’s biggest and oldest Hindu nationalist group, according to the man who makes it. Om Prakash, the head of the department, said the drink – called “gau jal”, or “cow water” – in Sanskrit was undergoing laboratory tests and would be launched “very soon, maybe by the end of this year”.

“Don’t worry, it won’t smell like urine and will be tasty too,” he told The Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. “Its USP will be that it’s going to be very healthy. It won’t be like carbonated drinks and would be devoid of any toxins.”