VR of AdSense for Feeds
Google ads for Feeds is indeed taking Voluntary Retirement (VR) from the business it has been since 2008.
Google recently announced they are shutting down their adsense for feeds service they are offering since they bought Feedburner in 2007. Is this an end to Feedburner as a whole ??
Feedburner serves RSS feeds for large number of blogs / sites across the globe. RSS, as a mainstream consumer technology, is mostly dead today, although it does provide a lot of the backend services for many web and mobile apps. Google itself is barely investing in Google Reader anymore which is their feed reader service.
It will definitely hit bloggers who still earn millions from their ads placed in their feeds read by a good nu
Here’s what Google officially said in their email to users:
We’re contacting you because you’ve enabled AdSense for feeds in your AdSense account. After carefully evaluating the product, we’ve decided to retire AdSense for feeds.
Starting December 3, 2012, we’ll discontinue serving ads via AdSense for feeds on RSS feeds and you’ll no longer see feed units in your My ads tab. To check if you’re currently generating any revenue from AdSense for feeds, visit your “Products” performance report and look for recent data for “AdSense for feeds”.
Please note that reporting on your feed ad units will remain available following the product retirement. FeedBurner URLs powered by Google will continue to function, but will no longer serve ads. As a result, it won’t be necessary to redirect your subscribers to different URLs or to take any other action in your account.
Rest assured, this upcoming change won’t affect the availability of other AdSense products that you’re currently using.
We appreciate your understanding and thank you for your patience as we continue to develop new features and offerings within AdSense.
The Google AdSense Team
Bye bye Mr. Ads for Feeds.