Taco Bell Founder is No More

Posted In World - By NitiN Kumar Jain On Thursday, January 21st, 2010 With 0 Comments

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Glen W. Bell Jr., the founder of the Taco Bell chain, has died at the age of 86. Bell died on 17th Jan 2010 at his home in Rancho Santa Fe.

Taco Bell is an American restaurant chain based in Irvine, California. A subsidiary of Yum! Brands, Inc., it specializes in Mexican-style food and quick service.

Taco Bell serves tacos, burritos, quesadillas, nachos, mexi-melts, other specialty items and a wide variety of “Value Menu” items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., of which more than 80 percent are owned and operated by independent franchisees.

Bell launched his first restaurant, called Bell’s Drive-In, in 1948 in San Bernardino after seeing the success of McDonald’s Bar-B-Que, the predecessor of McDonald’s, which was founded in the same city in 1940. Like McDonald’s, Bell’s restaurant sought to take advantage of Southern California’s car culture by serving hamburgers and hot dogs through drive-in windows.

Bell launched Taco Bell in 1962 in Downey after cutting ties with his business partners and quickly expanding around Los Angeles. He sold the first Taco Bell franchise in 1964. In 1978, Bell sold his 868 Taco Bell restaurants to PepsiCo for $125 million in stock.